Megan "Max" Lasher
The Office
Max spearheaded the social media campaign for the launch of The Office on Peacock, which included using consumer feedback to identify how to use our brand accounts to soothe fans who were upset about the show leaving Netflix (one strategy the identified was posting unseen footage NBC had, and replying to comments directly on TikTok.) They wrote a script for a digital ad filmed by two cast members and copyedited hundreds of social posts for the weeks before and after launch. They also ideated and helped create a special filter (and modeled for it, as pictured) and launched the show's TikTok, which gained 1 million followers in less than 3 months.
"Zoey's" Premiere
Max worked on the launch and full first season of the NBC hit show, Zoey's Extraordinary Playlist, which included being in touch with on-set cast and crew throughout production as well as catering the social presence to the audience it needed to reach. The pilot ended up being NBC's 3rd most-social drama premiere ever. Max worked with the cast and crew to coordinate an in-person live-Tweeting party, which was partially responsible for the premiere's massive success.
B99 Scavenger Hunt
Max worked on the social and digital campaigns for seasons 6 and 7 of Brooklyn Nine-Nine, and helped set the Nielsen Social record for the most-social 30-minute scripted comedy episode with an internet-wide "Heist" they planned as a mid-season stunt. They also spearheaded an acclaimed internet-wide scavenger hunt that coordinated with the cast to send fans looking for a trailer to Season 7, which received 20+ million social impressions.
Lagunitas IPA Day
Lagunitas set out to own the August holiday "IPA Day," and Max worked on an internet-wide awareness campaign to complete that mission. They used Snapchat and Meta paid posts to tell the story of IPA Day and highlight the different Lagunitas products that consumers could celebrate with, resulting in millions of social impressions.
Seventeen Magazine
While editing and writing for the Seventeen LGBTQ vertical, HERE, Max used SEO and an Amazon storefront to amplify the site's reach. They researched key terms online using SEO tools to create content that directly answered commonly-searched questions, and built out an Amazon print-on-demand store to achieve larger business goals. They also wrote dozens of E-commerce articles for the brand and other Hearst digital sites, using SEO to guide intel on what users wanted, then working with the company's affiliate partners to build out content.
Hoppy Characters
Max spearheaded and ideated an ongoing Lagunitas effort to dive into their Variety Pack beers in a deeper way. Max explained this effort to the team as "building a mini persona for each beer," so that consumers begin to recognize the brand for more than its flagship IPA. The unique spots have come to life in OLV and paid social posts, leading to client satisfaction and an increase in brand HHP.